Over £275K raised for Armed Forces charities

Since 2012, we’ve been here to give back to the Armed Forces community who work tirelessly to serve our nation both at home and abroad. 

We are delighted to provide the best discounts both online and on the high street to our members whilst also giving back a percentage of all our revenue to charitable causes and military projects that support the continuous wellbeing of those who go above and beyond to keep us safe. 

In the last year, we have donated over £275,000 in funds to The Army Central Fund, RAF Central Fund, the Permanent Joint Headquarters Operations Welfare Fund and The Royal Navy.

The funds donated will be used for a range of projects to support both current and former members of the Armed Forces community, including providing mobile workout stations to deployed RAF personnel, supporting physical activity, and addressing social isolation with children and young people. 

The money has also gone towards the Defence Medical Welfare Service, which provides practical and emotional support to those on a health treatment pathway; the Warrior Programme, which offers mental strength and resilience training to those affected by stress and anxiety; and the Army Welfare Service, which provides community support through various initiatives. 

One example of an activity providing this support is Out of School Adventures, which provides high-quality activities for children and young people during the school holidays, promoting wellbeing and addressing social isolation.

Speaking about the contributions, Tom Dalby, our CEO at Defence Discount Service, said: 

"We are thrilled to be able to support these important initiatives aimed at improving the wellbeing of military personnel and their families." 

“From the very beginning, we have been dedicated to supporting the members of our Armed Forces community who have served both domestically and internationally. As a result, we consistently strive to allocate a portion of our revenue towards this cause, making a meaningful impact on the lives of those who serve our country."

“It is our honour to support all of these projects and we love seeing the positive impact of these initiatives on the wellbeing of military personnel.”

The Army Central Fund secretary, LT Col Julian Panton, said: 

“We continue to be extremely grateful to Defence Discount Service and its members for the generous donations we have received over recent years. This financial backing enables us to fund dedicated, practical and immediate support for the Army community and help to change individual lives for the better.”

Royal Air Force Central Fund Operations Manager, Karen Hansford, said:

“Thanks to the invaluable donation from the Defence Discount Service and our partnerships with health and fitness providers, the RAF Central Fund is able to provide more opportunities for serving personnel to access sports and physical activities. With the help of the fund, thousands of personnel have trained and participated in hundreds of sports and physical activities at all levels, improving their mental health and wellbeing.”